SUITCASE
CODER,
a podcast for digital nomads.
BRAND DESIGN
I rebranded Suitcase Coder, an educational series by Laura Ruiz-Roehrs, a freelance web developer. I helped spearhead its branding to focus on the journey and development of young professionals who seek to increase their knowledge on coding to create brand consistency across a variety of different channels, such as Anchor and Youtube.


PART ONE: DEFINE
I. Understanding the Client + Business
THE COMPANY
SUITCASE CODER
Suitcase Coder is an educational series by Laura Ruiz-Roehrs, a freelance web developer. It is a podcast series and Youtube Channel focusing on the journey and development of young professionals who seek to increase their knowledge on coding, while also traveling around the world.
PROBLEM STATEMENT
Suitcase Coder needs to establish a brand presence amongst existing channels, such as Anchor and Youtube, to allow for growth for online courses, webinars and tutorials. The brand needs to visually differentiate themselves with a clear and established logo and aesthetic.
II. Moodboard & Color Palette
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Original Logo
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MOODBOARD
My aim for the brand moodboard is to encompass a young professional with the eagerness to travel the world. I experimented with both the travel + digital development of Laura's brand with a youthful green + pink color combo.

PART TWO: BUILD
III. Logo Design
MAIN LOGO
ALTERNATE LOGOS



IV. Icons & Patterns

desktop bar
suitcase handle

PATTERNS


WEEK THREE: GROW
V. Brand Collateral & Mockups

Enamel Pins
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Tote Bag
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Podcast Cover Mockup
