SUITCASE
CODER,

a podcast for digital nomads.

BRAND DESIGN

I rebranded Suitcase Coder, an educational series by Laura Ruiz-Roehrs, a freelance web developer. I helped spearhead its branding to focus on the journey and development of young professionals who seek to increase their knowledge on coding to create brand consistency across a variety of different channels, such as Anchor and Youtube.

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PART ONE: DEFINE

I. Understanding the Client + Business

THE COMPANY

SUITCASE CODER

Suitcase Coder is an educational series by Laura Ruiz-Roehrs, a freelance web developer. It is a podcast series and Youtube Channel focusing on the journey and development of young professionals who seek to increase their knowledge on coding, while also traveling around the world.

PROBLEM STATEMENT

Suitcase Coder needs to establish a brand presence amongst existing channels, such as Anchor and Youtube, to allow for growth for online courses, webinars and tutorials. The brand needs to visually differentiate themselves with a clear and established logo and aesthetic.

II. Moodboard & Color Palette

Original Logo

MOODBOARD

My aim for the brand moodboard is to encompass a young professional with the eagerness to travel the world. I experimented with both the travel + digital development of Laura's brand with a youthful green + pink color combo.