UPAZAM,

a health + wellness

subscription service.

CONCEPTUAL BRAND DESIGN + UI/UX 

CASE STUDY

During my Graphic Design II class for the Fall 2020 semester, I came up with a concept and brand design for a fictional wellness company, Upazam. Each student was assigned a different design brief, and we were challenged to build out brand guidelines.

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DEFINE THE BRAND

I. Understanding the Client + Business

THE PROBLEM

THE COMPANY

UPAZAM (oop-ah-zam)

Upazam is a subscription wellness brand that provides its customers with items such as natural bath and body, skincare, candles, and aromatherapy. These items are curated from local and small businesses and are 100% natural,

cruelty-free and sustainable. Upazam seeks to use the principles of psychotherapy, cognitive behavioral therapy, and position psychology and blend it with the world of selfcare. Its goal as a brand is to nurture positivity to enhance your physical, mental, and spiritual health, backed up by researchers.

THE SOLUTION

To engage their customers beyond a typical subscription box, I started building a brand that focused on the self-care experience and encourage them to reach out to their friends to do that same. I created visuals that are easy to the eyes and vibrant packaging to create excitement over the mystery items in the box. 

With the arising stress from the pandemic, Upazam seeks to improve people’s well-being and create a space in their lives to repair and regenerate. They seek to satisfy the desire of personalized, convenient products right to the customer’s door as shopping in-person becomes increasingly difficult. How can Upazam differentiate themselves from a typical wellness brand? Upazam is derived from Sanskrit words that translate to satisfaction, relief, calming, and quietness. How can Upazam encompass all these words in its brand at once?

BRAND GUIDELINES

III. Logo Design

MAIN LOGO

ALTERNATE LOGO

IV. Icons & Patterns

COLOR PALETTE

Primary Palette
Secondary Palette

ICONS+ PATTERNS

BRAND COLLATERAL

IV. Website

Upazam Website-01.png
Upazam Website-02.png
Upazam Website-03.png

V. Packaging

VI. Letterhead

Upazam Website-04